Mitsubishi’s Q3 Sales Surge 42% With Soon To Be Axed Mirage Soaring 152%

Mitsubishi bucked the trend of many rivals in the U.S. through the third quarter, posting a huge increase in sales. The growth has also significantly outpaced the overall market trend.

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During Q3 2024, Mitsubishi shifted 31,588 vehicles in the United States, an impressive 42% increase from the 22,196 units it sold in Q3 of 2023. Year-to-date sales are also up, rising by 22.1% from 67,736 units in the first nine months of last year to 82,817 units this year. To put these figures into a broader context, overall light vehicle sales in the US fell 0.5% in Q3, and year-to-date sales are only up 3%.

Read: Mitsubishi Kills The Mirage, Becomes Crossover-Only Brand In America

So, what was the secret to Mitsubishi’s success? The humble Mirage. Yep, the Mirage hatchback and sedan have been axed for the 2025 model year, but it’s going out with a bang, despite the current-generation model being around since 2011. The Japanese carmaker shifted 10,162 units of the Mirage in Q3. That’s a 152% increase from the 4,028 sold in Q3 2023. Year-to-date sales are also up 114% from 9,344 units to 20,024.

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It’s no secret that millions of Americans have been hit by rising inflation and cost of living increases. It’s hardly a surprise then that one of the cheapest new cars in the country has been selling well. Prices for the outgoing 2024 Mirage start at $16,695.

Mitsubishi US Sales

Other Mitsubishi models have been selling well this year. Sales of the Outlander Sport rose 5% from 3,630 to 3,813 in Q3 but are down 3.4% year-to-date from 12,122 units to 11,706. Mitsubishi has also shifted more Outlanders this year, selling 35,629 examples since January and 11,138 in the third quarter, posting increases of 6.2% and 19.2%, respectively. Sales of the Outlander Plug-In Hybrid have also jumped from 1,887 in Q3 2023 to 2,279 in Q3 2024, while sales of the Eclipse Cross have risen from 3,311 units to 4,196 units during the July-September period.

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