Demand for the Wrangler, Gladiator and Grand Wagoneer fell, but Wagoneer sales improved by 3 percent
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- Jeep sales fell by 6 percent in Q3 and are down 8 percent year-to-date.
- Gladiator deliveries dropped 35 percent and demand for the Wrangler shrank by 14 percent.
- The brand’s standout performer was the Compass, whose sales mushroomed 71 percent in Q3.
Is Jeep giving away gold bars to anyone who buys a Compass? Because a 71 percent sales spike in the last quarter of a market that’s down overall for an SUV that dates back to 2016 certainly raised some eyebrows around here.
Compass deliveries jumped from 20,268 to 34,632 in July-September, a period when Jeep’s overall sales dropped 6 percent. The Compass must have picked up a few buyers who might have otherwise have bought the discontinued Renegade, but that can’t completely explain the difference. And neither can the facelift, because that was introduced a couple of seasons back for the 2022 model year. Changes for 2024 were minimal, being mostly limited to new wheels and a tweaked grille.
Related: Jeep Compass Gets Less Colorful And More Expensive For 2025
The Wagoneer also posted a sales rise, deliveries growing 3 percent to 7,486 in Q3 and by 79 percent year-to-date. But every other model in Jeep’s portfolio found itself in the red. The Grand Cherokee was down 6 percent in Q3, the Grand Wagoneer by 8 percent and the Wrangler slid 14 percent. But the biggest loser was the Gladiator truck. Deliveries plummeted 35 percent in the last three months, contributing to a 6 percent decline in Jeep’s total output.
Still, Jeep’s performance doesn’t look too bad in the context of the other brands in the Stellantis group. Ram sales dropped 19 percent in Q3 and 24 percent year-to-date, Chrysler was down 47 percent and 21 percent, and Dodge output fell 43 percent and 24 percent as the loss of the 300C and Charger and Challenger began to bite.
Jeep US Sales
Alfa Romeo sales fell 29 percent in the last quarter to just 2,049 cars (down 10 percent year-to-date), making Fiat the best-performing brand, since its sales jumped 85 percent year to date and a massive 118 percent in Q3. But it still only sold a pathetic 316 cars in three months, so hardly offset the 75,000-unit (20 percent) drop the Stellantis brands collectively experienced in the three months to September.
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