The Ford Bronco is a beautifully executed mix of old-school aesthetics and modern technology, and for 2025, it’s getting even more vintage style thanks to the arrival of a Free Wheeling package inspired by the original Broncos of the same name from the 1970s and 1980s. Back then, the package was available on the F-100 and F-150 pickup trucks, the Bronco, and the Econoline van. The new Bronco Free Wheeling is an optional appearance package available for the Big Bend variant and can be combined with the Sasquatch off-road package, so it should be as comfortable traversing trails as it is posing for the camera.
2024 Ford Bronco
- Base MSRP
- $39,130
- Engine
- 2.3L Turbo Inline-4 Gas
- Horsepower
- 275 hp
- Torque
- 315 lb-ft
- Drivetrain
- AWD
Retro Style
The package adds red, orange, and yellow gradient vinyl accents to each side of the SUV, but you may have to look a little closer to spot the other cosmetic changes, which include body-color handles, an Iconic Silver grille, and a red Bronco script. Gloss black steel wheels in 17-inch sizing appear as standard, but the Sasquatch package adds wheels with a machined lip and red inserts.
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Inside, you get resilient marine-grade vinyl and fabric upholstery, which bears the same color gradient as the exterior of the vehicle. The tri-color theme is also evident in the contrast stitching, while red accents on the HVAC vents, center console and dash grab handles, and in the Bronco wordmark on the passenger side of the dash complete the upgrades.
Various Customization Options
The 2025 Ford Bronco Free Wheeling can be had with the standard soft top, an optional molded-in-color removable hardtop, or with the option of a Shadow Black painted roof. What all these options cost separately or as a whole remains to be seen, but pricing will surely follow closer to the on-sale date, which is scheduled for January 2025. While you’re waiting, Ford is running a competition to give away a one-off Bronco Sasquatch.
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“Bronco has always been about fun and capability since day one and Free Wheeling’s looks kick that up a notch with its sunset-inspired beach vibes. We’ve modernized the new Bronco Free Wheeling in line with today’s fashion and graphic trends, including seats the mimic the color palette of the exterior strips and unique pops of color that come together in an optimistic way.”
– Steve Gilmore, Ford Vehicle Personalization Chief Designer
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