Toyota Offering $1500 Loyalty Discount on New Land Cruisers

Toyota is offering a $1,000 Loyalty Discount on many vehicles in its lineup for lesses, including the brand-new Land Cruiser. As reported by CarsDirect, the discount is called the 2024 Q2 Lease Loyalty Program and is a continuation of a type of loyalty program the brand has used for years to mixed success. The discount was originally meant to end on April 30th, but the company saw fit to continue it for an extended period throughout the quarter.

Loyalty discounts are a popular way to keep buyers in-brand, with companies like BMW and Acura rewarding you for continuing to spend your hard-earned cash on their vehicles. Whether it’s on a lease or a flat-out sale, they’re a great way to shave off a little extra money, especially if you were planning on buying a new vehicle anyway.

How To Get Your Discount

As with most things in life, this discount comes with a few caveats, namely that you currently need to be leasing a Toyota. Not just any Toyota either, as the only vehicles that can help you qualify are the gas or hybrid versions of the Camry, Corolla, RAV4, Highlander, Tacoma, C-HR, or Avalon.

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If you’re currently leasing one of these vehicles, in most of the country you’re eligible for $1,000 off the lease of another eligible model or $500 off the purchase of a vehicle. It’s even been reported that in some areas the discount can rise to $1,500 for leases and $1,000 for purchases, though the only place that’s been confirmed is San Francisco.

You’re Going To Need It

While this doesn’t sound like a lot of money, any bit helps, especially when you’re buying a new model like the top-selling 2025 Camry or the highly sought-after Land Cruiser. Dealer markups and high interest rates make buying any new vehicle more expensive than ever.

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Toyota Land Cruiser Generations: Everything You Need To Know In One Place

One of the oldest nameplates in the USA, the Toyota Land Cruiser has evolved over eight generations. The latest model has a hybrid powertrain.

This latest generation of the Land Cruiser is in reach of more customers since it starts at $55,000 as opposed to the previous generation’s $81,000 starting price. This new model is the coolest blend of retro looks and hardcore off-road chops in the Toyota lineup since the FJ Cruiser, and it sits alone in the mid-size segment until the new 4Runner hits dealer lots this fall.