GM President Wants To Save Chevrolet Camaro From Mustang Mach-E Fate

If you were worried the next incarnation of the Chevrolet Camaro would be an electric crossover similar to the Ford Mustang Mach-E, GM President Mark Reuss has some good news for you. Speaking to Motortrend, he outlined that the company hasn’t yet made up its mind on what the next generation will look like, but many, including himself, don’t want to see the model stray too far from the formula that’s made it so famous.

With the most recent Camaro bowing out at the end of 2023, we’re once again down Chevy’s iconic pony car. Up until the end, there were no immediate plans for a successor, but we’ve all known the nameplate is too valuable to leave by the wayside for long. While electrification is inevitable, it appears the model may not be doomed to life as a crossover as many have assumed.

Appeal Beyond Core Enthusiasts

Sports cars, for the most part, are bad for business. While enthusiasts love and gravitate toward them, it’s no secret they’re insignificant to an automaker’s bottom line and often only exist thanks to a few passionate employees. This is why Reuss believes the next Camaro needs to broaden its appeal beyond the core muscle car enthusiast audience in order to survive.

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This means a sedan with a coupe-like profile could be a great fit, offering the accessibility of four doors similar to the upcoming Charger, but still providing an attractive silhouette similar to Camaros of the past.

He also believes it needs to have an accessible price point somewhere around the Chevy Equinox EV, which starts at $34,995. A $35,000 starting point would be solid enough, but if it qualifies for the full EV tax credit, it could come under $30,000. A sub $30k Camaro would be a performance bargain, and given its stablemates, it may not have to give up its soul for the sake of profits.

Chevy Doesn’t Need Another EV Crossover

While it appears there’s no such thing as too many crossovers in the current automotive climate, Chevy may be hitting critical mass. Disregarding combustion options like the Blazer, Trailblazer, Equinox, and Tahoe, the company already has EV versions of the Equinox and Blazer, and the Bolt EUV should make a comeback next year.

On top of this, rumors continue to swirl of a potential Corvette SUV to rival the likes of Lamborghini and Porsche. Info on the model is scarce to nonexistent, but it is believed such a model would debut with a combustion/hybrid setup at first, offering an all-electric version later.

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Chevrolet’s Mustang-baiting sports car has a long and storied history dating back to the ’60s, offering Americans affordable muscle-car thrills.

With all of these crossover options on the horizon, where would an electric Camaro crossover fit? It makes more sense to pitch it as a model that can compete against the Tesla Model 3 at a far lower price or potentially even the Porsche Taycan if enough specialty is applied. It has the name recognition and heritage to do some serious damage, and if the company can translate the design well to sedan form, it could be a force to be reckoned with.

Source: Motortrend