Polestar Will Rename All Future Models Like iPhones

Polestar is moving to a new chronological naming structure that changes with each successive model, similar to how Apple renames its iPhone every year. Speaking to Auto Express, a company representative confirmed the new scheme, pointing to the Polestar 2 being succeeded by the Polestar 7 as the new structure in practice.

This comes as the company rolls out its new Polestar 3 and Polestar 4 EVs, which increase its stable to 3 different models for sale with more on the way. As the company has already used sequential numbering for its models thus far, we’re intrigued to see how this will play out moving forward, and if it could come off as confusing for the consumer.

Numbers Keep Going Up

A little over a month ago, the company announced that the Polestar 2 would turn into the Polestar 7, and with its change, would go through a striking redesign that will see a drastic increase in performance and a decrease in charging times thanks to being based on Geely’s Sustainable Experience Architecture (SEA).

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Under this naming logic, we imagine new generations of the Polestar 3 would then turn into the Polestar 8, and new generations of the Polestar 4 would turn into the Polestar 9, but after a few generations, things start to become somewhat confusing. What happens when a new class of vehicle is introduced? The system works for the iPhone because there’s only one model in different sizes, making it a difficult formula to translate to multiple products.

Polestar Has Big Plans For Future Models

Regardless of what they’re called, the company has big plans for its future models that include the addition of a fastback sedan that will compete with the likes of the Porsche Taycan, and a drop-top sports car that is aimed at the mysterious Tesla Roadster.

Before either of these show their true faces, we’re getting the Polestar 3 this summer and the Polestar 4 later this year. The Polestar 4 is set to be the brand’s most powerful model yet, but the Polestar 3 won’t be a slouch thanks to nearly 500 horsepower and 620 lb-ft of torque on tap.

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They’ll bolster the brand’s lineup, but they highlight a crack in the proposed naming scheme because while the Polestar 4 is named higher than the Polestar 3, it technically slots in between it and the Polestar 2 in size. In the future, will it continue to be renamed above the Polestar 3, or will successive models be renamed underneath it?

There are many questions, and we’ve reached out to Polestar to get some clarification. We’ll update this article if we hear anything new.