Deal in Germany that takes base Model Y price below €40k applies only to cars in stock and delivered before the end of June
June 12, 2024 at 05:58
- Tesla is offering German buyers a €6,000 ($6,500) “environmental discount” on stock EVs delivered before the end of June.
- Deal takes the price of a base Model Y below €40,000 ($43k).
- Automaker’s sales shrank by 64 percent last month, compared with a 30 percent slide for the EV market overall.
Tesla is offering German car buyers a €6,000 ($6,500) “environmental discount” on new Model Y EVs to help reverse a shocking sales drop. The deal applies to stock-held vehicles which must be delivered before the end of June.
The deal, spotted by Carscoops reader Marko, brings the price of an entry-level RWD Model Y down from €44,990 ($48,350) to €38,990 ($41,900), but also applies to the RWD Long Range, AWD Long Range and Performance, which now costs €53,990 ($58,000).
Related: Elon Musk Confirms No Tesla Model Y Refresh Is Coming This Year
That small print insisting on delivery by the end of June tells us Tesla is desperately trying to boost in Q2 figures before the count stops at the end of this month, and repair some of the damage caused by shocking results in May. Tesla’s sales in Germany tanked by a whopping 64 percent last month.
Interest in all EVs was down in May, but Tesla’s sales drop was more than twice as bad as the 30.6 percent fall suffered by the electric car market as a whole. Hybrid sales were almost static at 0.3 percent, but petrol cars gained ground, sales improving by 2.1 percent, and most surprising of all, diesel demand climbed by 3.2 percent.
It’s no secret that customers are no longer rushing towards EVs as carmakers predicted they would, but one of the reasons they’re staying away in Germany is the end of state incentives at the end of 2023, a year in which Tesla’s Model Y became the first EV to top Europe’s sales chart. Since Tesla’s sales from the beginning of this year to the end of May were down more than 40 percent, the Model Y is unlikely to retain its gold medal this year.
But another reason for the discount could be Tesla’s need to shift thousands of unsold EVs before they no longer meet EU safety rules, news website Noz suggests. All new cars registered after July 7 must have various driver assistance and safety aids fitted as standard, some of which might not be on the stock-held Teslas.
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