Ford Bronco Owners Getting Another Off-Roadeo Location In Tennessee

Following the success of its existing Bronco Off-Roadeo adventure driving schools, Ford plans to open its fifth location in Tennessee. The experience teaches new Bronco owners – and even non-Bronco owners – how to use their vehicles in all sorts of terrain while challenging them with exciting and tricky off-road courses. Bronco, Bronco Sport, and Bronco Raptor owners also receive instruction on driving their SUVs. This package is complimentary for new Bronco and Bronco Sport owners, and it includes access to a facility for a full day. The new facility is an hour south of Knoxville, Tennessee, close to the Blue Ridge Parkway and Great Smoky Mountains National Parks.

• 2024 Ford Bronco Sport

  Base MSRP

  $31,230

  Engine

  1.5L Turbo Inline-3 Gas

  Horsepower

  181 hp

  Fuel Economy

  25/28 MPG

• 

• 

  2024 Ford Bronco

  Base MSRP

  $39,130

  Engine

  2.3L Turbo Inline-4 Gas

  Horsepower

  275 hp

  Fuel Economy

  20/21 MPG

New Off-Roadeo Location Opens October 4

The latest location is situated on more than 1,000 acres of challenging terrain. Ford says customers can already register for the experience starting on October 4. Registration for the Half-Day Adventure – open to non-Bronco drivers – will kick off in July. If you’re interested, enthusiasts can sign up to be notified when the registration process is live.

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Construction of the latest Off-Roadeo facility is currently being carried out. Crews are using the natural landscape to craft challenging obstacles and will also build a central pavilion for a classroom and a space for gatherings. If you’re a Bronco owner, there’s more good news: Ford has extended Off-Roadeo eligibility for older models.

• MY2022 Bronco, Bronco Sport Badlands, and Bronco Raptor owners: December 31, 2024
• MY2023 Bronco, Bronco Sport, and Bronco Raptor owners: June 30, 2025
• MY2024 Bronco, Bronco Sport, and Bronco Raptor owners: mid-December 2025

A Great Way To Cultivate Brand Loyalty

SBronco Off-Roadeo Manager Kelsey Gerken said 9/10 Bronco customers say the experience exceeded their expectations, and this new location should help spread that fun as it is conveniently located within 500 miles of 80% of Bronco and Bronco Sport owners.

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With experiences like this, Ford is fostering a community within its customer base, ensuring they will buy another Ford when it’s time to replace their vehicle. And it’s not just Bronco customers that get this treatment. Next year, Ford will open a Mustang Experience Center near the Charlotte Motor Speedway, providing owners of the muscle car with a place to hone their skills. There’s also a Ranger Raptor Assault school, and we wouldn’t be surprised if a special program comes to Mustang GTD owners, too.