Subaru’s performance vehicles saw big sales decreases while the SUVs keep the overall figures stable
- Subaru Forester sales are up by 51 percent compared with H1 2023.
- The Forester is selling well enough to negate the WRX’s cratering.
Subaru has an interesting lineup with several unique vehicles. Some of them are selling well, others aren’t and we’re here to break it down. The Outback, Crosstrek, and surprisingly, the Forester, are largely carrying the brand. On the other hand, the brand’s performance models are struggling. That might be putting it lightly.
First, let’s focus on the positives. The Outback continues to be one of the best-selling Subarus with 81,703 sales so far this year. That’s up 0.4 percent YOY and in June the automaker moved 16,853 of them. The only car that sold nearly as well was the Crosstrek with 15,132 sales in June, and 79,500 this year so far, up 4.4 percent over the first six months of 2023.
Read: The Fastest And Slowest Selling Car Brands In The US
What seems shocking given the initial reaction to it is that the Forester is selling like hotcakes. Subaru has shifted 92,849 of them this year. That’s right, it’s leading the entire brand, being up by 51.4 percent compared to the H1 2023. Sadly for Subaru, the only other model in the lineup that saw its sales increase is the Solterra with 5,385 examples sold over 2,972 in the first six months of 2023.
Now for the downsides and oh boy are there a few. The Ascent is the best of the worst and is down 15.7 percent. The three-row SUV market isn’t exactly cold right now so something needs improvement. On top of that, the BRZ and WRX have fallen off of a proverbial cliff. The former is down 43.7 percent. Only 1,414 have sold this year, by far the worst figure in Subaru’s lineup.
The WRX is down 39.5 percent YOY. The current generation came out in 2022. It shouldn’t be quickly fading away but unfortunately, here we are.
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