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Hyundai’s Next Big Thing Has Hit A Bump In The Road

The Hyundai Ioniq 9 is the next vehicle in Hyundai’s growing electric vehicle lineup. This likely three-row SUV will follow the success of the Ioniq 5 and Ioniq 6 and is set to be the brand’s flagship. Its flagship status has been cemented by the expected name change, as it was originally slated to be called the Ioniq 7 – and was previewed by the Hyundai Seven Concept.



Hyundai

Hyundai Motor Company was founded in 1967 by Chung Ju-yung, 20 years after the birth of the Hyundai Engineering and Construction Company. The automotive marque’s first model was the Cortina, birthed with the help of Ford in 1968, while its first self-developed car arrived the year after as the Pony. Since then, the company has found success with affordable cars and has consistently become known for reliability and value. Nowadays, its ventures vary from combustion, hybrid, all-electric, and hydrogen mobility solutions to robotics.

Founded
29 December 1967

Founder
Chung Ju-yung

Headquarters
Seoul, South Korea

Owned By
Hyundai Motor Group

Current CEO
Chang Jae-hoon

There are still many unknowns about this new SUV, including its name, as the switch from 7 to 9 hasn’t been officially confirmed. But while we’ve had some insight into what to expect from its stablemate, the Kia mechanically related EV9, there’s one question that hasn’t been answered: When is the Hyundai Ioniq 7/9 coming out? Now, a new report from South Korea suggests Hyundai may have hit a bump in the road with the launch of the electric SUV.

Hyundai Ionig 7 Rear
Hyundai


Making It Perfect

It was expected to launch early this year, with some speculating that it would be shown at the Busan International Mobility Show. That show kicked off last week, and the Ioniq 9 was nowhere to be found. According to The Korean Car Blog, it’s still coming but won’t make its debut until the end of the year.


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Plenty of automakers have delayed vehicle introductions, especially since 2020 when supply chain issues caused all sorts of problems. This time around, however, the delay is for a good reason. Rather than rush to get the Ioniq 7 to market, Hyundai is working to make it as good as possible before it hands it over to the public.

Hyundai Ioniq 7 Front
Hyundai

No Need To Rush

While it’s disappointing to anyone who was anxious to get their hands on one, having to wait just a bit longer to get a product that’s better makes the wait easier to handle. It never goes well to rush a car out the door. It has been a challenge for VinFast to overcome the initial negative reception to the VF8 and Fisker, well, that whole story was even worse.


Related

Hyundai Ioniq 7 Prototype Spied Testing With Less Camouflage

Check out those production-ready head- and taillights.

Once the Hyundai Ioniq 9 does arrive, it has some pretty heavy hitters to follow, namely the Kia EV9. Since its introduction, the EV9 has been raking in the awards and posting strong sales even as electric vehicle sales growth has slowed. We’ll have to wait to see if Hyundai can pull off the same trick. While the basic ingredients make that seem likely, the recent backtracking on EV plans from myriad automakers amidst dwindling demand means that nothing is a certainty.

Hyundai Ionig 7 Rear Quarter
Hyundai

Source:
Korean Car Blog


#Hyundais #Big #Hit #Bump #Road

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