Ford Maverick Prices Have Skyrocketed 30%, Is It Too Expensive Now?

In just three years, the price of the Maverick has jumped over $6,000

When the Ford Maverick burst onto the scene, it was exactly what the doctor ordered as pricing began at $19,995 and its hybrid powertrain enabled us to get 49 mpg in real-world testing. Unfortunately, times have changed and the Maverick is no longer a steal.

Quite the opposite, as the facelifted pickup will start at $26,295 before a $1,595 destination fee. That’s $6,400 more than the 2022 Maverick and this represents an increase of nearly 30% – including destination – in just three years.

More: 2025 Ford Maverick Gets AWD Hybrid, Bigger Screen, And Tremor Trim

While the 2025 Maverick appears far better on paper, it’s gotten uncomfortably close to mid-size pickups. In particular, the 2024 Chevrolet Colorado Crew Cab starts at $29,500 and that’s just $3,205 more than the Ford. The Nissan Frontier is also pretty cheap as the King Cab variant begins at $30,510 while the Crew Cab model will set you back $31,810.

Closer to home, the Maverick has to contend with the facelifted Hyundai Santa Cruz. Pricing hasn’t been announced for the 2025 model, but the outgoing pickup began at $26,900 and it had a lower $1,395 destination fee.

It must be noted though that the 2025 Maverick ushers in a host of improvements including a hybrid model with all-wheel drive. It’s slated to return 40 mpg city, which is just 2 mpg less than the front-wheel drive variant.

Besides powertrain updates, the Temu-worthy 8-inch display has been replaced by a 13.2-inch SYNC 4 infotainment system. Buyers will also find revised styling and a host of standard driver assistance systems including Pre-Collision Assist with Automatic Emergency Braking, Lane-Keeping Aid, Automatic High-Beam Headlights, and a Rear View Camera.