Maserati Shows Off What Its Custom Program Can Do With One-Off MC20

Nowadays, one of the major sources of revenue for high-end car brands is in customization programs. Aston Martin, Rolls-Royce, Bentley, Ferrari and others all have special programs that let you create versions of their cars that are far more unusual, or even one-of-a-kind. While it can have some unintended consequences, such as vehicles that might not be especially tasteful, there’s no question that extra-charge customizing can bring in lots of money. So naturally, Maserati is getting in on the game, and its kicking off its bespoke program called Officine Fuoriserie, with one wild one-off: the MC20 Cielo Less is More.

How Maserati’s Program Works

In much the same way as other custom programs, Officine Fuoriserie lets customers configure their vehicles with options not typically offered. Customers aren’t just given an option book to go through on their own, either. They get to visit the facilities in Modena, Italy, and a designer will help them browse and select various paint colors, upholstery materials, and more. Not only will this likely help customers that could get overwhelmed, it could also help Maserati have some influence on the car designs so that nothing too garish leaves the factory. Speaking of what leaves the factory, the program can customize a wide array of vehicles including the Grecale, GranTurismo, GranCabrio, MC20, and GT2 Stradale. Each model starts in the same paint shop prep areas, but then go on to the Officine Fuoriserie-specific area for custom paint. Maserati says it will be able to complete up to 24 custom cars a day.

Two levels of customization are available. The base level, called Catalogue, allows customers to pick options from one of two collections called Corse and Futura. The former consists of colors and materials inspired by classic race cars, including old racing liveries. The latter is focused on more modern and vivid hues, plus unique patterns and textures, even some created with complex laser etching. The top level of customization is the Bespoke line. The options for this level are pretty much unlimited, and that’s where Maserati’s custom MC20 comes in.

A Bauhaus Blue Beauty

Maserati’s first car to go through the custom process is the MC20 Cielo Less is More. The name is a reference to the car’s inspiration: Bauhaus design. The minimalist and modern design movement originated in Germany, and it focused on simple, geometric shapes. This is most evident in this MC20’s most striking feature, its simplified trident logo on the engine cover. The symbol of Maserati has been pared down to the most basic lines and rendered in bright colors. These colors, which are echoed throughout with other stripes and wheel accents, all have connections to Maserati history. There’s a red hue shared with the company’s original race cars, as well as an orange hue based on the paint of the Maserati driven by the first woman to qualify for an F1 race. For as bold as the exterior is, the interior is quite restrained with simple black leather and embroidered tridents to match the exterior paint. Maserati hasn’t said what the car cost, or whether it will go to a customer, but we’re sure the cost was high, and the same will go for any vehicle going through the custom process.