The Japanese kei car has only 30,000 miles on the clock and needs a new home
March 26, 2025 at 16:32

- The 2000 Toyota WiLL Vi is an odd, rare JDM sedan now eligible for U.S. import.
- Powering this pint-sized model is a 1.3-liter inline four-cylinder engine with 87 hp.
- Designed by Toyota and partners, the WiLL Vi blends quirky styling and practicality.
Plenty of fascinating cars have been built and sold exclusively in Japan over the years, and occasionally, a few make their way to international markets. That’s exactly what’s happened with the 2000 Toyota WiLL Vi—and it might just be the strangest Toyota sedan you could ever get your hands on.
The backstory of the WiLL brand is nearly as quirky as the car itself. WiLL was brought to life by several major Japanese companies, including Toyota, Panasonic, and Asahi Breweries, aiming to produce and sell products and services to young shoppers in the country.
It wasn’t just about cars, as there were also unique offerings like a fax machine, a vacuum cleaner, specialty candy, and air fresheners. Yes, you read that right: a car brand born from an eclectic mix of electronics, snacks, and cleaning supplies.
Read: Toyota, Suzuki, And Daihatsu’s Electric Kei Vans Are Finally Launching This Year
The 2000 WiLL Vi, built over a two-year period, draws inspiration from traditional carriages, and it’s clear to see. The curious four-door sedan sits on tiny 15-inch wheels with 165/65 tires and, much like Japan’s Kei cars, is small, yet tries to be practical.
Bring a Trailer has listed the car for sale and notes that it was imported into Canada last year. Power is provided by a 1.3-liter inline four-cylinder engine with 87 hp and 90 lb-ft of torque, mated to a four-speed automatic transmission driving the front wheels. The car has around 48,000 km (~30,000 miles) under its belt and, as it’s a 2000 model, it’s now eligible for legal import into the United States under the 25-year rule.
As you might expect, the interior mirrors the oddball nature of the exterior. Inside, you’ll find a brown three-spoke steering wheel and a simple dashboard with a small central cluster. Toyota threw in a CD player and climate control to make things feel just a touch more refined, but beyond that, the cabin isn’t winning any awards for excitement. The rear seats are a basic flat bench—very utilitarian.
Let’s be honest; a car like this is probably only going to appeal to a small group of people. But for those who appreciate the quirkiness of Japanese cars, this could be a rare chance to own something genuinely unique.
If you’re brave enough to take a chance on this oddball, head over to the Bring a Trailer listing here and throw your hat in the ring. And who knows, you might just end up with the quirkiest Toyota sedan on the block.
Bring a Trailer
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