- Subaru had its best month ever as the company sold 71,478 vehicles last month.
- That topped the previous record of 70,039 units, which was set in August of 2019.
- The Forester was the best-seller last month, but Outback sales soared 29.9%.
The Solterra might as well have been launched as the Subaru Snooze as it was an overpriced electric vehicle with underwhelming specs. However, the company finally addressed that with a $6,500 price cut for 2025.
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Consumers appear to have taken notice as Solterra sales jumped 158.7% in March. However, they’re still nothing to get excited about as the company only moved 1,154 units in the United States last month.
More: New Subaru And Toyota Electric Compact SUVs Coming In 2026
Putting the EV aside, Subaru’s best-selling vehicle was unsurprisingly the Forester. The recently redesigned crossover saw sales climb 7.3% to 22,570.
It was followed by the Crosstrek, which had its best March ever as consumers snapped up 18,169 units for a 25.1% increase. The aging Outback also continues to defy expectations as the all-wheel drive wagon was embraced by 17,539 shoppers.
Subaru US Sales
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Interestingly, death hasn’t slowed down the Legacy as sales jumped 53.2%. That’s going out on a high note as production is slated to end this spring.
The only losers last month were the ageing Accent and WRX. The crossover fell 11.4% to 4,584 units, while the 271 hp (202 kW / 275 PS) sedan was down 16.2% at 1,539 units.
We’d also be remiss if we didn’t mention the BRZ. Sales jumped 22.3%, but that only resulted in 334 units finding a home. That’s a shame as affordable sports cars should be celebrated.
For the month, Subaru of America sold 71,478 vehicles for a 16.6% increase compared to March of 2024. That was their best-ever result as it topped the previous record of 70,039 units, which was set in August of 2019.
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First quarter sales also climbed 9.1% to 166,957 units. Subaru of America’s Senior Vice President of Sales, Troy Poston, credited the impressive results to outstanding service, safety, and longevity.
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