- Stellantis just kicked off 2025 in a not-so-epic way.
- Sales are down across all of North America.
- The automaker believes that it’ll catch up as new models enter the market.
If sales figures equate to how one gets out of the gate, Stellantis is tripping and stumbling early in 2025. In the USA, sales are down 12 percent, and in Canada, it’s even worse, down 18 percent compared to Q1 in 2024. Here’s a look at what went wrong, what the brand says about the situation, and what’s to come later this year.
var adpushup = window.adpushup = window.adpushup || {que:[]};
adpushup.que.push(function() {
if (adpushup.config.platform !== “DESKTOP”){
adpushup.triggerAd(“0f7e3106-c4d6-4db4-8135-c508879a76f8”);
} else {
adpushup.triggerAd(“82503191-e1d1-435a-874f-9c78a2a54a2f”);
}
});
In the States, Dodge as a whole was down 49 percent, but this is mostly due to the hole left in its range by retiring the gas-powered Chargers and Challengers, selling just 1,974 of them in Q1, compared to the 20,397 units sold in the same period last year.
Read: Dodge Sold More Old Challengers And Chargers Than New Daytona EVs In Q1
Jeep saw a big dip, too. The Wagoneer is down 59 percent year-over-year, and the Grand Wagoneer is down 48 percent. Even the Wrangler is down by a single percentage point. Ram as a brand is down 2 percent, and Chrysler missed its mark by just one percent as well.
In Canada, Dodge is down 5 percent, Jeep is down 24 percent, and Ram is down 29 percent. On the plus side, Chrysler got a nice 69 percent bump. Statistics being what they are, Fiat appears to be crushing it as it’s up 12,517 percent. Of course, it only sold six cars in Canada last year, so the 757 sales it had make the Italian brand look absolutely incredible.
“We’ve seen consecutive monthly market share growth since January, in addition to retail growth momentum, with the right mix of pricing and incentive actions put in place at the end of last year, leading both Jeep and Ram brands to post their best retail months of the year this March,” said Jeff Kommor, head of U.S. sales, who prefers to see the glass half-full. “Additionally, our company year-over-year retail sales were up by 13.8% when disallowing for discontinued models, and we expect to see this gap corrected as our new model offerings continue to fill out our growing U.S. brand portfolios.”
Those new models are vital to Stellantis, perhaps more than ever before, including the gas-powered Charger. Customers are eager for it since they bought more old Chargers and Challengers than the new Charger Daytona during Q1.
Still, the Charger won’t be enough to save Stellantis. The conglomerate will need to entice more buyers to catch up by the end of the year. And with new tariffs set to take hold any minute, that challenge is only getting harder.
var adpushup = window.adpushup = window.adpushup || {que:[]};
adpushup.que.push(function() {
if (adpushup.config.platform !== “DESKTOP”){
adpushup.triggerAd(“bb7964e9-07de-4b06-a83e-ead35079d53c”);
} else {
adpushup.triggerAd(“9b1169d9-7a89-4971-a77f-1397f7588751”);
}
});
SWIPE
STELLANTIS CANADA SALES
SWIPE
var adpushup = window.adpushup = window.adpushup || {que:[]};
adpushup.que.push(function() {
if (adpushup.config.platform !== “DESKTOP”){
adpushup.triggerAd(“bb7964e9-07de-4b06-a83e-ead35079d53c”);
} else {
adpushup.triggerAd(“9b1169d9-7a89-4971-a77f-1397f7588751”);
}
});
#Stellantis #Sales #Canada #Sees #Dip
